Earlier this year, Airbnb announced changes to the company’s products and platform, but little was said about its strategy to crack the lucrative meetings and events sector.
Airbnb has spent the last couple of years becoming better connected to the corporate travel ecosystem, but competing on meetings has taken a back seat. Airbnb recently released a tool for meeting planners and group travelers to show Airbnb properties near an event. It’s essentially a do-it-yourself tool that creates a landing page for an event on Airbnb along with a widget featuring a map for your website under the new brand Airbnb for Events. Airbnb is also integrating the tool into a variety of event and activity planning sites used by consumers and small groups.
According to Skift, the site that generates the map and landing page is easy to use, but not very detailed in terms of providing details about the event. It’s not the kind of thing that an event run by a professional would use alone to provide housing suggestions to attendees.