GBTA based its report on responses from 521 managed and unmanaged travelers who have traveled on business at least once in the past 12 months. Among participants, 95 percent owned a smartphone that they used for business purposes. More than three-quarters have downloaded travel-related apps.
The GBTA suggests corporates are missing a golden opportunity to influence traveler app selection and preferences. They found among travelers whose companies do recommend apps, 91 percent called those recommendations useful. Take a look here for more details.
