Always-connected, highly-mobile millennials are forging new norms for leisure and business travel, making technology, in-the-know experiences, and adrenaline-rush adventures-not cookie-cutter vacation packages-some of the most striking hallmarks of the way they explore and enjoy their world.
These are findings from Hipmunk‘s third annual survey of millennials’ and older generations’ travel habits and preferences. Hipmunk is a travel search site with a comprehensive range of travel choices.
Millennials do more business travel than any other age group, and they take advantage while they can:
- They work on the road. 38% of millennials travel for business, while just 23% of Gen Xers and 8% of boomers say they do.
- And will do so even more. 80% are going to travel more for work in 2016 than 2015 (compared to 60% and 45% of Gen Xers and boomers respectively)
- They stay in vacation rentals. Seventy-four percent of millennials have stayed at a vacation rental (such as those available through Airbnb) on a business trip, an experience shared by just 38% of Gen Xers and 20% of boomers.
- They perfected bleisure. 81% will probably add extra time to a business trip (compared to 56% and 46% of Gen Xers and boomers respectively).
“Millennials already dominate business travel, and they’re doing it in a different way than the previous generation. Hotels should take notice,” Goldstein said. “`Bleisure’ may sound like a contagious disease, but it’s a real phenomenon, and Millennials are making vacation rentals a viable option for their business trips.”
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