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Deem Launches Ground Work Platform to Offer Personalized and Targeted Ground Transportation Solutions

San Francisco, CA, Nov. 07, 2017 (GLOBE NEWSWIRE) — Deem, a leading mobile and cloud technology provider for the business travel industry, announced the launch of Ground Work – it’s latest technology platform for offering personalized and targeted ground transportation within the Deem Work Fource platform. The new platform drives additional demand to partners, provides personalization for business travelers and better controls and tracking for travel managers and travel management companies.

“Ground Work is designed to be optimal for everyone, ensuring traveler satisfaction and safety, better cost control for the corporation and full servicing capabilities for the travel management company and the supplier,” said John F. Rizzo, President and Chief Operating Officer, Deem.

Deem announced expanded partnerships with two of the world’s largest chauffeured transportation companies Dav El | Boston Coach and Empire CLS, and with ride sharing company, Lyft in June. The partnerships will be the first to leverage Deem’s Intelligent Attach for ground transportation, a new feature that will increase the value of the Ground Work platform by offering personalized options designed to match traveler preferences while being aligned with company policy.

“Travelers are more demanding than ever. Whether it’s the options they are provided or the ways in which they can book, they are looking for more personal service from booking to the actual ride itself,” said Scott Solombrino, President, Dav El | Boston Coach. “They want easy options for chauffeured transportation and we need to give them that. With Deem Ground Work we have a platform for providing exceptional service exactly where and when it’s needed.”

Ground transportation reservations are now a seamless part of the travel booking experience, and bring a new level of personalization and convenience to the process. Leveraging Deem’s advanced Intelligent Attach technology, the software automatically recommends ground transportation options matched to travelers’ preferences, behavior and corporate policies.

“Deem Work Fource provides an unprecedented ability to anticipate and match users’ needs and preferences, while complying with company guidelines,” said Tony D’Astolfo, Chief Commercial Officer, Deem. “It intelligently matches the service with the traveler’s PNR and automatically updates the ride reservation in case of travel changes or disruptions.”

“We are excited about implementing Deem’s Intelligent Attach solution for car service and hotels”, said John Coffman, CFO, Direct Travel. “We can offer more targeted options to travelers, keep them in channel and ultimately provide an enhanced level of service to our customers.”

The integration of Lyft as a ground transportation option will enable the ride sharing service to travelers using Deem’s ground applications.

“Our mission is to improve people’s lives with the world’s best transportation, which is why we’re excited to build on our partnership with Deem,” said Amit Patel, Director of Business Development, Lyft. “Deem’s new and innovative Ground Work platform will enable corporate travelers to better integrate Lyft into their business trips, creating a seamless transportation experience for millions of business travelers.”

Learn more at

About DEEM 

The most difficult part of any business trip is too often the trip itself. It shouldn’t be. Deem makes it painless for the traveler to get down to business without distraction, simpler for the travel manager and management company to keep track of all the moving parts, and easier for partners to get the information they need to stay competitive.

The Deem Work Fource platform is designed for the entire business travel ecosystem using machine learning, AI and predictive analytics. Deem’s suite of tools range from a dynamic traveler booking platform, travel manager cost controls, travel agency service technology, and supplier revenue opportunities, including the world’s largest car service affiliate network and operator solutions.

Deem’s Work Fource Platform services more than 35,000 corporate customers in 61 countries, speaking 15+ languages – including the world’s largest travel management companies. The company, headquartered in San Francisco, CA, with offices in Bangalore, India, is backed by leading venture capital funds, as well as corporate and private equity investors.

About Dav El│BostonCoach |

Dav El│BostonCoach is the largest privately owned chauffeured transportation company in the world and maintains its highest quality and safety standards through innovation, dedication to the customer and personal, professional service. Dav El│BostonCoach offers the most comprehensive executive ground transportation services available, including deluxe limousines, luxury sedans, executive vans and buses, and a professional and knowledgeable staff of trained chauffeurs, reservations agents and travel managers to meet every request and exceed every expectation. Serving business travelers for over three decades, Dav El│BostonCoach currently operates in over 500 metropolitan markets, across six continents, with a fleet of more than 25,000 vehicles.

About Direct Travel

Direct Travel, Inc. is a leading provider of corporate travel management services. The company has been providing travel management services for over 40 years, working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies, and significant cost savings. Direct Travel has offices in over 60 locations across North America and the UK, and is currently ranked 15thon the Travel Weekly Power List. Direct Travel is also a prominent member of Virtuoso, the world’s most prestigious luxury travel network.

About Lyft

 Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation. Lyft is the fastest growing rideshare company in the U.S and is available in over 300 cities. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.


A photo accompanying this announcement is available at

Tahnee Perry
Deem Inc.
[email protected]