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Shariff McMichael Appointed President & Chief Executive Officer For Dav El | BostonCoach

Boston, MA — Dav El | BostonCoach, the world-class chauffeur service provider, has appointed Shariff McMichael to the role of President & CEO.

Shariff brings more than 25 years of experience in various leadership roles and has a wealth of knowledge in our business, having served as General Manager, Regional Director, Regional Vice President, National Vice President, Regional Vice President on the west coast, Vice President of Operations for North America, and most recently as Chief Operating Officer.

Over the most recent years, Shariff has played a critical role in managing our merger and consolidation efforts, all while maximizing the customer experience.

Shariff has remained focused on ensuring we made quick and quality decisions throughout the pandemic, some of which were extremely difficult.  He has been able to keep all departments focused on what was needed to ensure our associates and customers were kept safe and had the best experience possible while leading the business through an unprecedented time.

Shariff is a U.S. Air Force veteran who is adept at building trust-based relationships, promotes strong teamwork, and has mentored many managers. He has led teams that delivered consistently positive results and has also helped engineer significant performance improvements in all areas of the business. He is an innovative problem-solver and a meticulous leader in transportation operations and business development.

This appointment recognizes Shariff’s contributions to the company during his 15-year tenure with the organization and is effective immediately.

About Dav El | BostonCoach

Dav El | BostonCoach is the largest privately owned chauffeured transportation company in the world and maintains its highest quality and safety standards through innovation, dedication to the customer, and personal, professional service. Dav El | BostonCoach offers the most comprehensive executive ground transportation services available, including deluxe limousines, luxury sedans, executive vans and buses, and a professional and knowledgeable staff of trained chauffeurs, reservations agents, and travel managers to meet every request and exceed every expectation. Serving business travelers for over three decades, Dav El | BostonCoach currently operates in over 500 metropolitan markets, across six continents, with a fleet of more than 25,000 vehicles.


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